I've been having fun and games with Next* recently. To cut a long story short, I bought some jeans, which, whilst gorgeous, are so badly made that I've been back for replacements on average every three weeks since I bought my first pair in September. It's been a great way of getting new clothes more often than I normally do, although it's starting to get tiresome now.
On Friday, bless them, they slipped their Christmas Gift Guide into my bag.
Their lovely marketing people have constructed a 'problem page', where their resident Doctor Fashion, Dr Stefan Lindemann (oh please...doctor of what, exactly?) answers fake queries whilst plugging a couple of products. The Husband, the long suffering endurer of my griping was with me, and the following conversation ensued:
Me: Oh God.
The Husband: What?
Me: I'm clearly too old to be shopping at Next now. Look at this...they've got a fake fashion doctor answering fake fashion questions for people with so-called problems that I'm just too old to relate to.
The Husband: (sighs resignedly) Go on then, read it out...
Me: OK, listen to this one. 'I've got a crush on someone in the office. How do I make him notice me at the Christmas party...'
The Husband: Get your tits out.
Me: I hadn't finished; ...'without looking too desperate'.
The Husband: (thinks for a second) Get one tit out...
QED. Almost certainly a better bet than spending £38 on the the truly awful dress that they were plugging.
Now I just need to wait for a little more unreconstructed hilariousness so I can complete the trilogy. Part 1: Boobies, Part 2: Blow Jobs, Part 3: Beer.
* a major UK mid-market (but aiming lower these days) high street chain store.
Showing posts with label Next. Show all posts
Showing posts with label Next. Show all posts
Sunday, 9 December 2007
What Men Want. Part 1: Boobies
Posted by
Melissaria
at
21:09
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Labels: marketing, Next, The Husband, you don't need it
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