Advert Rant 1: As if we hadn't enough to worry about.

Advertising is a particular bugbear of mine. When I'm not avoiding being advertised to, I'm often to be found ranting about ads; their intrusiveness, the inanity of their content, etc. And tonight I got drawn in again.

Those kind people at Dove have hit on the idea that women of a certain age have nothing better to do than fret and fuss over the state of every last inch of their skin. They've even brought out a 'Pro-Age' deodorant to help with the bits they didn't realise they should be fretting about. Now, I'm some years away from the 'Pro-Age' target demographic yet, so I guess Dove don't care if I shout at their ads, but come on. Armpits?

I don't know about you, but if I find myself in a position where I'm wondering how old another woman is, I don't usually find myself tring to sneak a peek at her armpits when she's not looking. And, just in case any of you were wondering if attention to armpit detail affects your ability to attract men, consider this. When was the last time you saw a bunch of men sat in a bar/on a building site/hanging out of a white van shouting 'Look at the pits on THAT!'?

I rest my case. Armpits only attract attention when they contain more hair than is considered usual here.

You don't need it.